FBIF Wow Food Awards, launched in Shanghai in 2016, is a global and comprehensive food innovation award. The competition is dedicated to discovering, displaying, and commending outstanding innovations in various categories of food and beverages, focusing on different dimensions such as product development, packaging design, and marketing. It is known as the "Oscars" of the food industry.

The participating teams include Nestlé, PepsiCo, Mars, Yili, Mengniu and other top 100 food and beverage companies in the world, as well as cutting-edge brands such as Yuanqi Forest, WonderLab, CHALI, Yongpu, Adopt a Cow. This time LOHANGAR'S Monk Fruit Cola independently developed by Huacheng Biotech, was shortlisted for Wow Food 2024 Marketing track.